Years ago I had a blog where I shared about my personal life experiences and about my own spiritual journey. It was mostly a way for me to chronicle what I was going through and I thought that I would share it on a blog platform in case anyone was interested in reading it. Then a few years ago I began toying with the idea of writing a blog as a means of helping to provide for my family, like, to really make some money at it. Less than two months ago, I took the plunge and launched a self-hosted website (this blog). Today, I’m here to share with you the truth about blogging.
The other day as I was managing my social media accounts, I came across a rant thread where people were “blogger bashing”. As I scrolled, I saw that there were posts about how bloggers are lazy, stupid, irrelevant, etc. and how bloggers and their affiliates should be feeding the homeless and basically solving world problems rather than wasting their time blogging. I laughed out loud and thought to myself, “These people have no idea!”
These types of things don’t bother me. I know that there are people in the world who take pleasure in such behavior and that’s their choice. I didn’t really even give it a second thought until now.
Because now, things are starting to get real. Because now all of the pieces have been put in place and it’s time for me to take the next step. And the truth is, blogging is hard work!
I think a common misperception is that people think all you have to do to become a blogger is to spew out a few words onto some internet platform and sit back and wait for people to respond. If it was that easy, everyone would be doing it!
First of all, serious bloggers have a real desire to share with others. Whether it’s personal life experience, advice, useful information, DIY & home decor ideas, fun stories or educational material, bloggers want to get their information out there and to engage their readers.
Writing and presenting this information takes time. Each article or post has to be well thought out, planned, designed and edited. I’ve been known to spend hours on creating just one post. Bloggers aren’t robots churning out information. Bloggers are laborers, hard workers, creators, real people.
Creating engaging content is only a part of what goes into successful blogging.
There is also the website itself. One of the first things a blogger has to decide is what to name their blog, taking into account how it will both represent who they are and what their purpose is and whether or not it will make a good web address. Once the name is chosen, you have to make sure (online) that it’s not already in use by someone else. If it is, you have to choose a different name.
The next decision a blogger has to make is whether to use a free blog host or to create a self-hosted blog. What’s the difference between the two? Well, a free blog host allows you to use their site to host your blog. Thus, your web address will include their name as well as your name. For example, freebloghostname/yourname.com (or .net, etc).
A self-hosted (blog) website is where you purchase a domain (website) name and then use a host provider to make your site available on the internet. For instance, when you type sagebrushfarmnv.com into your search engine, it takes you directly to my site rather than routing you through a host as mentioned above. Also, with a self-hosted site, you have complete control over the design, set up, content, etc. and you own your domain name.
Are you confused yet? It’s a lot of information to take in, and that’s just the beginning!
Once those decisions are made and the domain is activated, the website must be designed. Theme, logo, content, and content placement are just some of the components that go into a website design. Each website is personal yet must consider it’s visitors. I am constantly tweaking things on my website both for my own personal preferences as well as for visitor maneuverability. And since trends are constantly changing, so is the look of my site! It’s a never-ending endeavor.
In the midst of all of this, bloggers must make sure that they have social media accounts and profiles that compliment their website. In order for bloggers to generate income from their business, they have to be active on social media platforms. That is just the nature of the business. And not only must we be active on social media, we must be engaging and interacting with people (followers) consistently. Managing social media accounts is almost a job in itself.
Then after all of these things are in place; an active website with plenty of content posted on it, engaging social media accounts, etc., the blogger has to apply for jobs. What? Yep. We’re just like everyone else.
A blog doesn’t just make money on its own. We have to seek out companies who would be interested in doing business with us, network with companies to get our names out there and generally market ourselves as being a valuable asset to any given company.
And figuring out how to do all of this isn’t easy. In fact, it’s nearly impossible. Luckily, there are people who have been in the blogging business for a long time and have created online courses about how to become a successful blogger. One such course is the 30 Day Blogging Fast Track Course offered by ItsALovelyLife.com. This is the course that I did and let me tell you, without it, I would be lost. The information offered in the course is priceless! Honestly, if I hadn’t taken the course, I would have probably already given up on blogging. Well, maybe not, but I certainly wouldn’t be as far along in my endeavor as I am now! That is for certain.
You might be wondering if it’s all worth it. My resounding answer is, Yes! I am passionate about writing and sharing things with others and I love working from home, so for me, blogging makes sense. Blogging is hard work and there’s an investment of both time and money (just as with any business) but it’s fulfilling and with time and effort, I know that it will be rewarding (lucrative) as well!
Plus, through blogging, I have connected with some really awesome people I wouldn’t have otherwise connected with.
I hope I have provided you with a little insight into what it’s like to be a blogger. If it’s something you have thought about doing yourself, there is a 5 Day Email Crash Course for blogging which is a great introduction to blogging and it will connect you with a great group of people. It is FREE and there is no “catch” or obligation, just some good information and support.
If you have any questions or comments, I would love to hear from you! You may also subscribe to our site and receive monthly newsletters (another aspect of managing a blog!) to keep up to date with all that’s happening on the Farm.